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August 14, 2019
Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.
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One thought on “After 16 Years, Opinions Are Split on Net Promoter Score / RBDR”
Christine Svoboda, Strategic Response, Inc: ” I actually used NPS for a client when with ICR from 2009-2011. ICR subsequently merged into SSRS, major social sciences research outfit in Media PA. I didn’t realize the technique was so “new.” And yes, it does oversimplify. And yet!! Evidently useful as a snapshot for some folks. You are right in there where things are happening/changing. Thanks for all of your work. Carry on!”