NPS Evaluations About Delta Airlines Raise Questions / RBDR

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September 16, 2019

Today’s RBDR: Delta Airlines would appear to be consumers’ favorite U.S. domestic airline based on its superior record with respect to lowest percentage of late arrivals and cancellations. Yet, Delta trails competitors in customer satisfaction NPS evaluations, which, it can be argued, demonstrates frailties with NPS.

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After 16 Years, Opinions Are Split on Net Promoter Score / RBDR

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August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

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After 16 Years, Why Opinions Are Split On NPS / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about all the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

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August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

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Conde Nast, General Motors Research Advances | RBDR

August 21, 2017. Today on RBDR:

1) Conde Nast explains how neuroscience research has validated the value of its branded videos on YouTube and Facebook by measuring its memory encoding.

2) General Motors’ head of Customer Experience efforts, Dave Mingle, reveals some of the changes he made in 2014 when hired to run the division.

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MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR:

1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study.

2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys.

3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram social media data.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report, which will revolutionize how research users select their qualitative and quantitative project tools.

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