Regularly watching RBDR? If you are being informed and entertained, you can demonstrate your appreciation with support based on you can afford ($5 to ? per month) — plus obtain exclusive RBDR benefits! Visit
May 13, 2019

Today on RBDR: A Bob Lederer “Commentary” with a new reason making the case for the market research industry to create an initiative that reaches out to young people in high school and as undergraduates via courses in market research. Also, in our crawl, two new industry acquisitions.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

2 thoughts on “Bob Lederer “Commentary” on MR Initiative | RBDR

  1. Bob, I have heard your annual call for more young people to go into Market Research as a career. Unfortunately, it will not happen. Basically, because the field does not pay enough and also because it has a dim future. When people come out of graduate and undergraduate programs today they have many choices and survey research starting salaries are very low compared to other businesses, Moreover, data scientists have taken over the field and traditional skill sets in the social sciences like psychology political science, and philosophy are not as desirable as skill sets in digital media, math, computer technology and data base science, etc. Traditional survey research with questionnaires and projectible samples is over and it has been replaced by super large data bases and numerical analysis.

We want to hear from you

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.