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May 13, 2019
Today on RBDR: A Bob Lederer “Commentary” with a new reason making the case for the market research industry to create an initiative that reaches out to young people in high school and as undergraduates via courses in market research. Also, in our crawl, two new industry acquisitions.
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Bob, I have heard your annual call for more young people to go into Market Research as a career. Unfortunately, it will not happen. Basically, because the field does not pay enough and also because it has a dim future. When people come out of graduate and undergraduate programs today they have many choices and survey research starting salaries are very low compared to other businesses, Moreover, data scientists have taken over the field and traditional skill sets in the social sciences like psychology political science, and philosophy are not as desirable as skill sets in digital media, math, computer technology and data base science, etc. Traditional survey research with questionnaires and projectible samples is over and it has been replaced by super large data bases and numerical analysis.
Nick, thank you very much for your response to my video. If we don’t make a sincere, concerted effort, we are sure to fail.