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August 9, 2018. Today on RBDR:

Shama Hyder, founder and CEO of Zen Media, offers her unique proposition for marketers that “Relevancy” should be installed as the utmost company/brand goal versus tendencies towards quick fixes from “attention” and/or “loyalty.”

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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