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July 17, 2018. Today on RBDR:

Bill Harvey continues his series on how marketers can attack the problems of brand building in today’s complex and confusing marketplace. Today: his aggressive approach suggestions with respect to advertising.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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