Fox Study’s Coronavirus Impacts / RBDR

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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More Bill Harvey Advice On Coronavirus Advertiser Messaging / RBDR

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March 24, 2020

Today on RBDR: As the Coronavirus manhandles the world population in ways we have never faced before, Bill Harvey offers several important new ideas for advertisers and ad agencies

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“Concerned Citizen Ideation” Endorsed For Coronavirus-Era Advertising / RBDR

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March 17, 2020

Today on RBDR: The Coronavirus has the world and world marketplace in a topsy-turvy frenzy. That being the case, media researcher Bill Harvey has some ideas about thoughtful messaging adjustments by advertisers to deliver more thoughtful, sensitive communication.

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Is Time Right For “Anonymous Universal ID”? / RBDR

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March 9, 2020

Today on RBDR: Twenty years ago, our friend and media research guru, Bill Harvey, proposed creation of an “Anonymous Individual ID” to understand individual advertising exposure across media research’s varied platforms. It didn’t catch on then…but Bill is proposing it again. RBDR sees merit in the idea for media research, but also in line with expanding privacy standards. How about you?

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Let Psychographics Improve Ad Creative / RBDR

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February 25, 2020

Today on RBDR: Advertising creative is always subject to change given the continuing goal of achieving excellence. Media research expert Bill Harvey is suggesting that media creative would be smart to take a significant leap through application of new psychographics.

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