Bob Lederer RFL Communications, Inc.

Network TV Displeased With Nielsen, Again / RBDR

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July 12, 2021

Today on RBDR: RBDR’s media research specialist, Bill Harvey of Research Measurement Technologies, discusses the controversy created by disputed falling television ratings in Nielsen’s latest report–and how the TV networks say they plan to respond.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Substitute For “Moveable Middle” Ad Targeting / RBDR

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May 12, 2021

Today on RBDR: Media research guru Bill Harvey praises the work of fellow media researcher Joel Rubinson and his new “Moveable Middle” targeted advertising concept. But Bill has some slightly different ideas about the most effective means at our disposal for ad targeting.

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Bob Lederer RFL Communications, Inc.

Bill Harvey: Time For Advertising To Undergo A Reset / RBDR

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April 26, 2021

Today on RBDR: Bill Harvey, one of media research’s acknowledged experts, takes a serious look at the current state of advertising, which Bill explains has lost its way by forgetting the essence of what made it successful.

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Bob Lederer RFL Communications, Inc.

For Consumers, Brand Content More Compelling Than Ads / RBDR

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March 18, 2021

Today on RBDR: Bill Harvey comments on a multi-country, multi-association initiative which seeks to vastly improve the experience consumers have as they view advertising, even several times over. (Link to Bill’s paper on aspects of this subject: https://www.rmt.solutions/gratitude.html)

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Bob Lederer RFL Communications, Inc.

Case History: Integrating Product and Personal Motivations / RBDR

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October 6, 2020

Today on RBDR: Media research expert Bill Harvey of Research Measurement Technologies presents a case history showing his revelations about the Coronavirus’ general effect on 2020 advertising: In 2020, marketers have to account for two different purchasing motivations versus prior standards of one.

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