Consider 2 Different Emotions for Covid-Era Ads / RBDR

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September 2, 2020

Today on RBDR: Research Measurement Technologies founder Bill Harvey says the Coronavirus forces marketing and advertising to consider the impact of two different, simultaneous emotions: one driven by product attributes in a category of consumer need versus emotions based on personal needs.

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Multiple Implementation Of Research Tactics Boost Ad Creative / RBDR

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August 18, 2020

Today on RBDR: Media research guru Bill Harvey has earned his stripes by counseling advertisers in ways to get the most of their commercial spots. During this virus crisis, he’s and two other research specialists have injected their expertise to measure experience, sentiment and emotion as advertising is being created.

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Advertisers Are Appealing to Covid-Driven Emotions / RBDR

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August 11, 2020

Today on RBDR: Research Measurement Technologies founder and RBDR’s media research guru Bill Harvey brings to light a new Covid circumstance: advertiser messaging has to adjust and appeal to new emotions that have been driven by the virus.

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Covid-19 Hasn’t Intensified Advertisers’ TV Concerns / RBDR

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July 1, 2020

Today on RBDR: Research Measurement Technologies’ media research expert and regular RBDR contributor Bill Harvey has doubts about the factual nature of a New York Times article which stated advertisers during the Coronavirus crisis are demanding more proof for their television investments.

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Media Research’s “Pennywise, Pound Foolishness” / RBDR

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June 10, 2020

Today on RBDR: On May 21, we heard from media researcher extraordinaire Bill Harvey how traditional research “pennywise, pound- foolish” behavior is especially worrisome under Covid-19. Today, he recommends that media research reconsider its placement purchases based on impressions.

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