Combatting Market Research’s Job Fear Cascade” | RBDR

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March 11, 2019

Today on RBDR: Bill Harvey shares some important thoughts about how traditional corporate market researchers should protect themselves and, thereby, their internal standing by revising their skill set.

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RBDR’s “Closer Look” at Nielsen “Watch” Division | RBDR

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February 28, 2019

Today on RBDR: Research Measurement Technologies media research guru, Bill Harvey, discusses his impressions of the “Watch” division of The Nielsen Company and upgrades to its current business and measurement practices.

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Validating Psychological Data Use in Research

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November 27, 2018. Today on RBDR:

Media research guru Bill Harvey discusses options that can validate the use of psychological capabilities in research.

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Emerging New Role for Client Market Researchers? | RBDR

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November 5, 2018. Today on RBDR:

Bill Harvey shares what he has recently heard from client market researcher friends who gave been reassigned to interesting new job responsibilities.

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Better Ad Targeting Incorporates Psychographics | RBDR

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October 11, 2018. Today on RBDR:

Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.

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