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July 2, 2018. Today on RBDR:

Simmons Research releases a fascinating study demonstrating the potential brilliance of IHOP’s decision to change its name and focus to IHOb and QSR burgers. Aiding and abetting IHOP’s marketing move has been derogatory social media messaging from several burger QSRs.

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One thought on “Research Soundness in IHOP Name Change | RBDR

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