Bob Lederer RFL Communications, Inc.

QSRs Revel In Their Campaign And Location Data / RBDR

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March 4, 2020

Today on RBDR: Quick Service Restaurants make business judgements like any other business category, yet QSR is a distinctly different business due to the narrow timing window from decision to purchase, not to mention limitations in terms of location.

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Bob Lederer RFL Communications, Inc.

Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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Bob Lederer RBDR

Burger King MR Lures Customers From McD’s Stores / RBDR

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January 10, 2019

Today on RBDR: Burger King applied “geo-conquesting” to target consumers around McDonald’s locations in a combined research and competitive intelligence project. It converted 20 times more consumer business than any prior BK app promotion.

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Bob Lederer RBDR

Research Soundness in IHOP Name Change | RBDR

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July 2, 2018. Today on RBDR:

Simmons Research releases a fascinating study demonstrating the potential brilliance of IHOP’s decision to change its name and focus to IHOb and QSR burgers. Aiding and abetting IHOP’s marketing move has been derogatory social media messaging from several burger QSRs.

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