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May 29, 2018. Today on RBDR:

Potential implications of a major change in Unilever survey resarch in their gender question. Screening is no longer limited to Male versus Female; two other options have been added.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

One thought on “Unilever Changes Gender Screening Question | RBDR”

  1. Hi Bob:
    I don’t like “Binary” for a lot of reasons: One, it sounds too mathematical. Two, does binary mean transgender, transsexual or homosexual and which way do they predominantly identify male, female, both, neither etc. Also, I guess in the self-description you could get hermaphrodites or some other variety of sexual orientation. Did they also have a medical operation of some sort of formal medical procedure? Plus what do you do with the results? The term “Binary” raises too many questions and is complex. I am not a sexual therapist, but I wonder how they feel about the use of the word “Binary”.

    Reply

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