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February 13, 2018. Today on RBDR:

Marketing’s problems continue to multiply. One of them, measuring marketing effectiveness, happens to be an opportunity for marketing research. No other internal function can help calculate ROI of marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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