What? CX Will Be The #1 Brand Differentiator In 2020 / RBDR

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February 14, 2019.

Today on RBDR: Customer experience is an ever-increasingly important business factor, but its vitality may not be generally understood. The Verde Group CEO Paula Courtney blogged that by 2020, customer experience will pass price and product as a brand’s most important differentiator.

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Corporations’ Bad Data Quality – Few Promising Signs / RBDR

In return for the information, insights and knowledge you gain from RBDR every Monday – Thursday, we encourage you to visit Patreon.com/RBDR. Your contribution also earns you exclusive RBDR benefits! Click here for more information.
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February 13, 2019.

Today on RBDR: Corporate data quality is discouragingly bad, according to Gartner Analysts Melody Chien and Saul Judah. They explain serious problems, recommend four courses of action and warn that 80% of businesses will not have the data quality they need in 2020.

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Accomplishments of Chief Data Officers | RBDR

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June 18, 2018. Today on RBDR:

Gartner studied the existence and progress of the newest role in corporations, Chief Data Officer. It paints a mostly positive picture.

Find both a summary, and the study itself, by clicking here.

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MR Has No Choice: Help Solve Marketing Effectiveness | RBDR

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February 13, 2018. Today on RBDR:

Marketing’s problems continue to multiply. One of them, measuring marketing effectiveness, happens to be an opportunity for marketing research. No other internal function can help calculate ROI of marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Websites Get Millions of Fake Visitors. Big Data’s Evolution Builds Steam. (RBDR 10.6.2015)

Today on RBDR:

1) Websites are being credited with millions of fake online visitors (story link: http://www.bloomberg.com/features/2015-click-fraud/).

2) Big Data’s corporate evolution is gaining steam (Story link: http://www.cio.com/article/2984647/cio-role/big-data-projects-gaining-steam-but-not-due-to-the-cio.html).

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

Visit http://www.nuancecoding.com/.

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