Bob Lederer RFL Communications, Inc.

Key Examples & Use Cases Of Real-Time Data / RBDR

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May 18, 2022

Today on RBDR: Digital marketing authority Bernard Marr blogged about an array of benefits that businesses can count on from attention to real-time data (versus static and “dated” week- or month-old collected information) and the analytics that should accompany it.

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Bob Lederer RFL Communications, Inc.

Hype About Machine Learning Far Exceeds Actual Implementations / RBDR

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Today on RBDR: There’s much discussion of the potential merits of Machine Learning, yet the number of implementations have been limited and successful implementations far fewer. A KDNuggets survey validated and clarified this situation: https://www.kdnuggets.com/2022/01/models-rarely-deployed-industrywide-failure-machine-learning-leadership.html

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Bob Lederer RFL Communications, Inc.

Gartner Marketing Predictions Foresee More Of Same / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per
month). Visit Patreon.com/RBDR.

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Covid Marketing Changes: Some Ordinary, One Shocking / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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November 16, 2021

Today on RBDR: A glimpse at what is happening with marketing can be summed up as a shift of CMO responsibilities to individuals with slightly different titles, but also the scary thought of deep cuts in marketing budgets.

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Bob Lederer RFL Communications, Inc.

More Targeted Ad Options As Cookies Go Poof / RBDR

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April 5, 2021

Today on RBDR: Continuing RBDR’s examination of what marketers will turn to as cookies disappear and the targeted advertising that cookies made possible go poof, too. Writing for ANA Magazine, Chuck Kapelke writes about emerging alternative options.

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