December 13, 2017. Today on RBDR:

Host Bob Lederer continues his observations about things for research to be most thankful for. Today: the sorry state of polling.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

One thought on “Things Research Can Be Thankful for: Polling Woes | RBDR

  1. So Bob, recall our first meeting in Tempe in 2002. In my talk at CASRO I likened the low response universe to the lunatic fringe. There is simply no basis for presuming that the responding 20% or 10% or 5% or 1% (as was the case that I illustrated) speaks for the silent 80%, 90%, 95%, or 99%. No set of parameters nor any sophisticated model can adequately compensate for crappy input. Mistakes are easier to identify in the polling world because their accuracy is linked to an election; the same errors occur in the market research world but the lack of a timely and valid verification source spares us from equal embarrassment.

We want to hear from you

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.