Things Research Can Be Thankful for: Polling Woes | RBDR

December 13, 2017. Today on RBDR:

Host Bob Lederer continues his observations about things for research to be most thankful for. Today: the sorry state of polling.

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The 1 essential question for correct Election 2016 polling. (RBDR 09.09.2016)

Today on RBDR: What is wrong with polling? There are lots of theories after a plethora of messy polling projections from around the world in recent years. Now, The Hill has published a solution for the U.S. presidential election polling from PollyVote.com’s Andreas Graefe. He says accurate polling comes down to asking and collecting the answers to one question: who does each respondent expect to win?

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it for yourself by clicking here.

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Google markets polling for US elections. Can algorithms change voting preferences? (RBDR 04.12.2016)

Today on RBDR:

1) Google has been earnestly working to market its online polling capabilities to presidential and congressional candidates, as well as major media outlets.

2) A psychologist, Robert Epstein, is pushing his belief that Google algorithms can create searches that manipulate election preference for particular candidates.

RBDR is sponsored by Q-Oassis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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“Swarm Intelligence” crash course. Twitter can’t predict elections. (RBDR 02.18.2016)

Today on RBDR:

1) We didn’t know what Swarm Intelligence is, so we assume you don’t either. RBDR has a crash course, and you can find a link to this story here.

2) At first glance, Twitter appeared to be a better predictor of the German 2013 Federal Election than traditional polling. Upon further review, that is not the case.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Read it here.

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Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR:

1) SurveyMonkey decides to risk its reputation by entering the political polling field.

2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 2020research.com; better yet check out the “case studies” section of their website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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