FB Awards Academic Grants for SM Election Influence Study | RBDR

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May 8, 2019

Today on RBDR: Facebook has invited academics on four continents to participate in local studies that will examine the impact of social media on election results. FB will share its own data with the 30 academics.

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Inaccurate Polls Draining UK Research Revenues | RBDR

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June 4, 2018. Today on RBDR:

The UK’s research business has absorbed small annual research revenue hits in recent times, in aggregate making a real dent in that nation’s research industry. The primary reason seems to be corporate client uncertainty about the value and reliability of research to their businesses based on polling failures.

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Things Research Can Be Thankful for: Polling Woes | RBDR

December 13, 2017. Today on RBDR:

Host Bob Lederer continues his observations about things for research to be most thankful for. Today: the sorry state of polling.

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MFour’s use of fingerprint survey validation. Brexit’s negative impact on MR. (RBDR 10.17.2016)

Today on RBDR:

1) Fingerprint validation for mobile surveys administered with the assistance of MFour Mobile Research.

2) BREXIT has already had a negative impact on MR.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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The advertising fallout of Brexit. Industry Forecaster details. (RBDR 08.04.2016)

Today on RBDR:

1) The fallout, so far, on advertising and ad creatives from the UK’s Brexit vote.

2) Visible Measures’ new “Industry Forecaster” can view and predict video viewership trends for up to 28 days into the future.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

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