February 9, 2017. Today on RBDR:
1) The Federal Trade Commission reached settlement with U.S. TV manufacturer Vizio, fining it $2.2 million for its data collection from its 11 million TV owners and selling the data.
2) A Bain & Co. project discovers that advertising recall is less with digital media than with traditional media.
3) BlueVenn, an international technology company, reports that U.S. and UK marketers are most intent on developing internal data analysis skills (72%) in the next two years than their social media skills (65%).
RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.
Learn more by visiting their website.
No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.
