Bob Lederer RFL Communications, Inc.

Statistics Reveal, Detail Best Mktg Launches / RBDR

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October 10, 2019

Today on RBDR: What company doesn’t depend on its new product or service launches for growth? Bain & Co. (along with Twitter) have studied track records of companies to identify which have the best track record with launches (and the reasons why). RBDR reviews the conclusions. (Link to article: https://www.bain.com/about/media-center/press-releases/2019/marketing-launch-moves-to-drive-revenue-growth/)

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Bob Lederer RBDR

FTC Stops, Fines Manufacturer Spying on 11 Million TV Owners | RBDR

February 9, 2017. Today on RBDR:

1) The Federal Trade Commission reached settlement with U.S. TV manufacturer Vizio, fining it $2.2 million for its data collection from its 11 million TV owners and selling the data.

2) A Bain & Co. project discovers that advertising recall is less with digital media than with traditional media.

3) BlueVenn, an international technology company, reports that U.S. and UK marketers are most intent on developing internal data analysis skills (72%) in the next two years than their social media skills (65%).

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Bob Lederer RBDR

What? 24 video views to get ONE video sharing? (RBDR 7.8.2015)

Today on RBDR: 1) An Australian professor’s estimate of how many views are required to create ONE SHARE of video content shows we all have a lot of social media building to do. 2) Facebook video services seem to make a strong case as an HBO program linked to an actor’s Facebook account receives 5.5 million views in two weeks. 3) Bain & Co. Manager Stanford Swinton warns conference attendees about the incredible accelerating pace of change in tracking customer experiences.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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