Targeted Ads A Reality In Everybody’s 2020 Media / RBDR

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Today on RBDR: Mass media has been left in the dust by the bustling entry of targeted advertising driven by new technologies and a never-ending array of new media tools built to benefit from ubiquitous Internet and smartphone devices.

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FTC Stops, Fines Manufacturer Spying on 11 Million TV Owners | RBDR

February 9, 2017. Today on RBDR:

1) The Federal Trade Commission reached settlement with U.S. TV manufacturer Vizio, fining it $2.2 million for its data collection from its 11 million TV owners and selling the data.

2) A Bain & Co. project discovers that advertising recall is less with digital media than with traditional media.

3) BlueVenn, an international technology company, reports that U.S. and UK marketers are most intent on developing internal data analysis skills (72%) in the next two years than their social media skills (65%).

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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