Do Client Research Employees Understand Business? | RBDR

November 29th, 2016. Today on RBDR:

InsightCentral’s Carol Shea shares results of a new study that concludes that enormous numbers of client insights departments are far from functional because their client research personnel lack an understanding and application of business needs in their work.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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