Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today on RBDR:

1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste.

2) Facebook advertising is fighting a daily battle to prove its value to all types of advertisers. A two-market test in India showed promise for this ad vehicle. Read this original story by clicking here.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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