Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Data Science Squanders Value In Confirming, Not Yielding MR Answers

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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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Report Confirms Huge Demand for Data Scientists | RBDR

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October 22, 2018. Today on RBDR:

The World Economic Forum “Future of Jobs” report emphasizes the huge short-term need for data scientist skills. It’s not a new revelation but does dredge up the issue of what the research industry is doing to help businesses meet those employment demands.

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Ways for Traditional MRers to Regain Corporate Standing | RBDR

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April 23, 2018. Today on RBDR:

Bill Harvey suggests multiple ways that traditional corporate researchers can regain some of their stature inside their companies by picking up the ball and explaining the “whys” behind data scientists’ appreciated work.

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No Clear Solution, But Qualitative Recruiting Needs Fixing | RBDR

April 5, 2017. Today on RBDR:

1) Six predictions about the hiring marketplace for data scientists and analytics personnel in 2017.

2) It’s unclear what needs to be done about a qualitative recruitment process that is deteriorating before our very eyes as potential participants walk away for research opportunities.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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