Today on RBDR: “Engagement” is one of research’s new interests and pet phrases. RBDR has discovered Pretesting Group’s “SACCADIC” Eye Testing process, which looks like a clear step up in engagement measurement. President Dan Morris agreed to speak to us about what new elements it brings to research’s “engagement:” effort.

You can read Pretesting founder Lee Weinblatt’s blog, where you can learn more about successful commercial uses of SACCADIC, by clicking here.

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