Pepsi urges ad-makers to upgrade insights. CATI provider advocates phone surveys. (RBDR 07.13.2016)

Today on RBDR: 1) PepsiCo Beverages President Brad Jakeman tells advertisers their assistance needs more timeliness, quality and upgraded insights. (Attention researchers: this is, very much, an opportunity to shine.) 2) A UK CATI provider, McCallum Layton’s Dale Henry, makes the case for more telephone surveys instead of online quantitative surveys.

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