Report on importance of video content to MR. Part 2 of IBM Watson CMO interview. (RBDR 03.30.2016)

Today on RBDR:

1) TalkWalker’s report, “Why Visual Listening is the Next Big Thing for Marketing,” explains the importance and value for marketers of assessing video content. Read this report by clicking the link here.

2) RBDR Producer Bob Lederer concludes our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have WIRe as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

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