Larry Friedman talks future of MR. Bad data inhibits enhanced decision-making. (RBDR 11.10.2015)

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Today on RBDR:

1) Recently-retired TNS Chief Research Officer Larry Friedman lets his hair down about what’s ahead for market research. (Link to this story here.)

2) Bad data in many forms is singled out by Crain Associates Research LLC President Vic Crain as a major detriment to technology’s ability to enhance decision-making.

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