Facebook less useful for MR? Telling the difference between good and bad data. (RBDR 04.14.2016)

Today on RBDR:

1) Facebook content seems to be veering away from personal postings, which may render it less useful for research purposes.

2) Differentiating between “good” data and “bad” data is taking on new meaning and requiring additional steps by a business.

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Larry Friedman talks future of MR. Bad data inhibits enhanced decision-making. (RBDR 11.10.2015)

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Today on RBDR:

1) Recently-retired TNS Chief Research Officer Larry Friedman lets his hair down about what’s ahead for market research. (Link to this story here.)

2) Bad data in many forms is singled out by Crain Associates Research LLC President Vic Crain as a major detriment to technology’s ability to enhance decision-making.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit them online at sotech.com.

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