Unseen “TV revolution.” Colgate’s neuro MR success. Kraft Heinz MR head. (RBDR 7.1.2015)

Today on RBDR: 1) Media columnist Michael Wolff makes brilliant, points about the unseen growing prominence of television on the media landscape. 2) Colgate’s Optic White toothpaste experiences an amazing transformation thanks to neuroscience research. 3) Kraft Heinz names Nina Barton its first SVP of Marketing Innovation, Research and Development.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

Subscribe to our FREE email that arrives Monday-Thursday with multiple links to each RBDR video as it is uploaded: ow.ly/CfFWE

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