RBDR’s Annual Super Bowl Advertising Preview

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February 1, 2019.

Today on RBDR: Our annual preview of much anticipated Super Bowl advertising discusses the best and most disappointing spots to be shown this Sunday. Evaluators: Brand Keys Founder and President Robert Passikoff, Engagious and Dialsmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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Unseen “TV revolution.” Colgate’s neuro MR success. Kraft Heinz MR head. (RBDR 7.1.2015)

Today on RBDR: 1) Media columnist Michael Wolff makes brilliant, points about the unseen growing prominence of television on the media landscape. 2) Colgate’s Optic White toothpaste experiences an amazing transformation thanks to neuroscience research. 3) Kraft Heinz names Nina Barton its first SVP of Marketing Innovation, Research and Development.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

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