Footing Needed By Neuroscience Research Is Solidifying / RBDR

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April 14, 2021

Today on RBDR: Moves towards standardization of critical neuroscience research elements, including algorithms, is helping that research process gains wide reliability and acceptance says Shimmer President Geoffrey Gill.

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Unseen “TV revolution.” Colgate’s neuro MR success. Kraft Heinz MR head. (RBDR 7.1.2015)

Today on RBDR: 1) Media columnist Michael Wolff makes brilliant, points about the unseen growing prominence of television on the media landscape. 2) Colgate’s Optic White toothpaste experiences an amazing transformation thanks to neuroscience research. 3) Kraft Heinz names Nina Barton its first SVP of Marketing Innovation, Research and Development.

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Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.