BEST “customer retention” metric. Google adding Twitter to its search app. (RBDR 4.28.2015)

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Today on RBDR: 1) A University of Groningen study analyzes and reaches conclusions about the best metric to determine successful customer retention. (Link to this study: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2568613)
2) What will happen to Google search when it incorporates Twitter data later this year? It’s uncertain but Five Blocks’ Research Director Miriam Hirschman takes a stab at the core elements that could have impact.

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