The Most Requested Metrics for MR CMO’s, Corporate Marketers | RBDR

January 26th, 2017. Today on RBDR:

1) Revelations about the most requested metrics and KPIs delivered to CMOs and corporate marketers.

2) TiVo loses an important round in federal court in its lawsuit against Kantar.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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Brad Bortner Concludes Look at MR Research Projectability | RBDR

January 24th, 2017. Today on RBDR: Brad Bortner completes his discussion about projectability of research – how to fix it and what it will cost.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Why Research Clients Rely On is Not Projectable, with Brad Bortner | RBDR

January 23rd, 2017. Today on RBDR: Brad Bortner explains in detail the evidence that much of the research that clients are relying on is not projectable. He tells the RBDR audience what that means, and its implications.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it directly by clicking here.

Sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity” by clicking here.

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Denny’s MR figures out Millennials. Sticking point for dunnhumby buyers. (RBDR 9.16.2015)

Today on RBDR: 1) Burshek Research and Consulting explains research’s role in effecting a turnaround with Millennials and the nature market. 2) dunnhumby has been put up for sale by Tesco, but the giant UK supermarket chain is insisting as part of the deal that the new owner renegotiate terms with Tesco, provider of more than half of dunnhumby revenues, within 5 years.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and for important details about Co-Creation’s research advantages, please visit:
klcommunications.com/whitepaper.pdf.

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BEST “customer retention” metric. Google adding Twitter to its search app. (RBDR 4.28.2015)

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Today on RBDR: 1) A University of Groningen study analyzes and reaches conclusions about the best metric to determine successful customer retention. (Link to this study: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2568613)
2) What will happen to Google search when it incorporates Twitter data later this year? It’s uncertain but Five Blocks’ Research Director Miriam Hirschman takes a stab at the core elements that could have impact.