Six “transformative” changes coming to marketing (RBDR 3.4.2015)

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Today on RBDR: 1) The Economist Intelligence Unit, supported by the sponsorship of Marketo, releases a study about the rapidly emerging dominant role of marketers in corporations. It discusses six transformative changes that will grow marketing’s importance in business, and what those changes could mean. 2) Facebook’s new patent for identification of social media drivers and influencers gets a superior rating from stock watcher Zacks.com.

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