Bob Lederer RFL Communications, Inc.

After 17 Years, No Unanimity on CDO Business Function / RBDR

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May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

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Bob Lederer RBDR

Decision analysts sitting in MRD. Right metrics drive Mobile Mktg. (RBDR 09.12.2016)

Today on RBDR:

1) Kathryn Korostoff blogs about the great source of data analysts: your market research departments. Of course, she explained.

2) As CMOs continue to struggle with how much to invest in mobile marketing and where to make those investments, Steve Olenski wrote on Forbes.com the essentials.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Communispace becomes “C Space.” And “Big Analysis” ready to power Big Data. (RBDR 6.18.2015)

Today on RBDR: 1) Communispace has renamed the company C Space to reflect its broadened set of capabilities. 2) Has Big Data already become passé, before we have mastered it? Michael Fertik says, “Yes,” and that it’s time to welcome “Big Analysis.”
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FocusVision’s Resources Library contains webinars, white papers, best practices and case studies dealing with many of the critical issues facing the market research industry, including mobile research and cross-platform surveying.

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Bob Lederer RBDR

Dealing with 5 Cognitive Survey Biases. “SilverPush” TV-to-mobile technology (RBDR 4.21.2015)

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Today on RBDR: 1) Jayson Demers’ blog post on Forbes.com zeroes in on 5 entirely controllable (if properly identified) cognitive biases, and he makes it relatively easier to deal with them. 2) A small Indian technology company has introduced SilverPush, a technology that connects TVs to mobile devices so that viewing can be loaded there and reportable.

Bob Lederer RBDR

Six “transformative” changes coming to marketing (RBDR 3.4.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR: 1) The Economist Intelligence Unit, supported by the sponsorship of Marketo, releases a study about the rapidly emerging dominant role of marketers in corporations. It discusses six transformative changes that will grow marketing’s importance in business, and what those changes could mean. 2) Facebook’s new patent for identification of social media drivers and influencers gets a superior rating from stock watcher Zacks.com.