Mobile mkters leverage metrics better; Toluna’s Haney on mobile MR (RBDR–5/30/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) Ifbyphone’s “2014 State of Marketing Measurement” survey shows marketers who are deeply into mobile marketing are leading the way in leveraging marketing metrics. 2) Toluna SVP Product Marketing Carol Haney shares unique insights about the unique and worthwhile uses of mobile research.

Today’s RBDR link “in the cloud”: https://cloud.real.com/s/ZERfyQ

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