Facebook: social media focus group “Yes,” sales tool “No” (RBDR–5/28/14)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) A study shows Facebook engagement does not correlate with sales, however it can serve as a social media focus group. 2) Tobii Glass kicks off a mini marketing campaign to play up the qualities and capabilities of new Tobii Glass 2 units for in-store research.

Today’s “Cloud” link: https://cloud.real.com/s/oNvraQ

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