Birthdate + zipcode + gender can identify 87% of U.S.; Study insights on wearable technology, price sensitive shopper groups & unplanned purchases; David Marans retiring from ARF

1) Understanding how easy it is to identify an American using only their birthdate, zipcode and gender, two potential solutions are in development.

2) Three noteworthy studies: A) TNS reports the public is well aware of wearable technology, but few are very interested. B) dunnhumby presents surprising data about groups that are highly price sensitive. (It doesn’t include Moms.) C) Truly revealing “Unplanned Purchase” insights have been released by researchers at four universities.

3) David Marans, a giant in media research circles, has announced his retirement from ARF, effective next week.

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