Keller Fay Group will conduct a month-long Word of Mouth research study of consumers’ discussions about new network TV shows. What are the data implications of the formation of the new Publicis Omnicom advertising agency giant?
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards. View all posts by Bob Lederer