Who are buyers’ “micro-influencers”? Introducing “Tone of Voice” research. (RBDR 04.28.2016)

Today on RBDR:

1) Defining “Micro-Influencers” and their real, credible impact in driving buying decisions.

2) Introducing the new brand/research phrase “Tone of Voice,” what it is, what it provides and the great impact it has had on several major companies that have implemented it – and at a very reasonable cost!

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

RBDR Client Awards for DIY, Word of Mouth & Foresight Growth MR (RBDR 12.17.2014)

Receive an email, Monday-Thursday, with multiple links to the newest RBDR video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: Research Business DAILY Report “Client of the Year Awards” are revealed for the Do-It-Yourself, Foresight Growth and Word of Mouth categories.