The giant Omnicom and Publicis advertising agencies will merge (subject to approval from over 45 governments), forming the world’s largest advertising organization. Creators of the University of Notre Dame’s CARE system believes it can collect and make sense of individual health care medical records to help predict where problems may occur for similar individuals in the future. Sporting Kansas City in Major League Soccer is leading the way among professional sports franchises in collecting data from fans in their ballpark.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. View all posts by Bob Lederer