A study in the Journal of Consumer Research shows marketers can empower consumers in new product development, but those consumers will resist influencing them via social media. Morgan Search President Karen Morgan comments about the MarketingCrossing study that claims a massive upswing took place in open marketing positions and significant jumps in the size of job offers.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards. View all posts by Bob Lederer