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October 19, 2021

Today on RBDR: Accenture’s “Great Marketing Decluttering” study reveals 70% of marketers say they are burned out by numerous Covid-driven changes. Yet, another 17% of these surveyed marketers have been energized because they have effectively responded to pandemic-period marketing challenges. (Link to study: https://www.accenture.com/_acnmedia/PDF-165/Accenture-The-Great-Marketing-Declutter-POV.pdf#zoom=40)

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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