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August 23, 2018. Today on RBDR:

What are 57% of marketers doing wrong as they crunch their data? A Wharton School study claims that 57% of marketers are “p-hacking,” which is throwing off their results and potentially costing companies money from wrong results that occur due to p-hacking.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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