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August 2, 2018. Today on RBDR:

It refers only to B2B in Australia (so its results could be seen as a B2B industry microcosm or an outlier), however the 2018 Green Hat B2B Marketing Outlook primarily paints an unimpressive picture for all but best-in-class companies.

Find the original report here: https://www.marketingmag.com.au/hubs-c/feature-best-of-b2b-green-hat/

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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