Bob Lederer RFL Communications, Inc.

Never-Better Consumer Attitude Towards Brands / RBDR

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June 11, 2020

Today on RBDR: Engine Insights Managing Director David Albert compares B2B and B2C project work across varied business categories during the Coronavirus crisis. He also spotlights more intense consumer interest and appreciation for brands which probe to learn more about their relationships with their users.

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Bob Lederer RBDR

Superiority of Stories (With Guest Dr. David Aaker) | RBDR

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August 27, 2018. Today on RBDR:

Prophet Vice Chairman David Aaker explains with great precision the clear superiority of “signature stories” for companies and brands. The idea is preeminent in his new book: Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires.

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Bob Lederer RBDR

B2B Mktg Study Shows Self-Defeating Voids | RBDR

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August 2, 2018. Today on RBDR:

It refers only to B2B in Australia (so its results could be seen as a B2B industry microcosm or an outlier), however the 2018 Green Hat B2B Marketing Outlook primarily paints an unimpressive picture for all but best-in-class companies.

Find the original report here: https://www.marketingmag.com.au/hubs-c/feature-best-of-b2b-green-hat/

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Bob Lederer RBDR

B2B Reliance On Mktg Depends On Firm’s Size | RBDR

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July 19, 2018. Today on RBDR:

A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.

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Bob Lederer RBDR

Mystery Shopper Research has the Goods for a Major Revival | RBDR

May 10, 2017. Today on RBDR:

An examination of the Mystery Shopping field: its evolution and expanding number of business categories that are intrigued and benefitting from its possibilities.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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