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June 5, 2018. Today on RBDR:

The movement towards Agile Research is racing through the industry. Focus Groups are a research methodologies that are being checked out for an agile version. Churchill Group’s Clark Murray explains how focus groups are being “re-engineered” to deliver what some would describe as agile.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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