November 17, 2017. Today on RBDR:
A joint study from Research Now and Lawless Research involving 300 technology company professionals shows good support from established businesses. However, only 6% of tech startups are using research – pointing out research’s ongoing image problem.
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well said Bob … always been a bit amazing to me that while MR agencies, the departments of many companies and the PR/Ad agencies they work with ( and yes seemly sometimes against ) talk and exchange views they don’t do enough to support each other. Example : for near three decades i led research development and use of client developed and paid for MR for a major Ad agency across Asia. I saw it as natural that i would be a part of the MR community. Yet when i attended many MR events I was asked “why are you here” and “what is a advertising agency here and what interest do you have ? ” .. when i should have been asked ” hey your an expert on helping brands, how do you think we should be making MR more valuable” … still happy to try and help