May 18, 2017. Today on RBDR:

1) NBCUniversal and Fox Network Group each told their Upfront Meeting attendees that they have collaborated with Moat Analytics to create a comprehensive and complete (live, linear and digital) TV measurement system.

2) Nielsen is responding to customers of its TV measurement services by installing 15,000 TV meters into 7,000 homes in 140 markets that currently use paper diaries and Set-Top Boxes for measurement.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

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