NBCU and Fox Create TV Viewing Measurement | RBDR

May 18, 2017. Today on RBDR:

1) NBCUniversal and Fox Network Group each told their Upfront Meeting attendees that they have collaborated with Moat Analytics to create a comprehensive and complete (live, linear and digital) TV measurement system.

2) Nielsen is responding to customers of its TV measurement services by installing 15,000 TV meters into 7,000 homes in 140 markets that currently use paper diaries and Set-Top Boxes for measurement.

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“American Authoritarianism”: Does it explain Trump? (RBDR 05.19.2016)

Today on RBDR: Finally, intensive research into the voters who are supporting Donald Trump, and more importantly “WHY,” explained in a Vox.com report by Amanda Taub, called “The Rise in American Authoritarianism.” Feel free to read the full report yourself by clicking here.

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