Retail Beacons: They May Be Dead | RBDR

December 6th, 2016. Today on RBDR:

1) Retail beacons haven’t been close to the wide implementation that was expected – and one trusted observer believes their usefulness is past.

2) A Finnish company claims to have solved the in-store dilemma of collecting and understanding consumer shopping intentions with a unique solution.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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