Proof Behavioral Science & Experimental Mktg Work | RBDR

August 22, 2017. Today on RBDR:

1) Maritz CX hires its first Behavioral Sciences Officer to drive it and “Nudge.”

2) Experimental Marketing helps reach mass audiences, promises better targeting and, even better ROI. NeoNiche Integrated Solutions’ CEO Prateek Kumar explains.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Retail Beacons: They May Be Dead | RBDR

December 6th, 2016. Today on RBDR:

1) Retail beacons haven’t been close to the wide implementation that was expected – and one trusted observer believes their usefulness is past.

2) A Finnish company claims to have solved the in-store dilemma of collecting and understanding consumer shopping intentions with a unique solution.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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J.D. Power for sale. Facebook member usage under scrutiny. (RBDR 11.6.2015)

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Today on RBDR:

1) McGraw Hill puts J.D. Power up for sale. Why is this happening and what is it worth?

2) Facebook 3rd quarter financials present revenues, profits and membership and usage figures that might concern marketers and market researchers who use those data.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance, visit their website.

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