Exclusive interview with GfK NA CEO on more use of passive data. (RBDR 11.04.15)

Quick programming note: the next edition of RBDR will be arriving this Friday, November 6th. There will be no new RBDR tomorrow, November 5th.

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Today on RBDR: GfK CEO for North America David Krajicek explains the dilemma from a GfK & IIR study into the future of research insights that shows client expecting much heavier use of passive data inside of two years. Yet, research agencies know the realities of that taking place in the anticipated two-year timeframe — and there is clear misalignment.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website here.

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